No one cares.

About your business, your email, your partnership, your event, or your latest sale.

I know it sounds harsh, but it’s true. People are busy and overstimulated. We’re exposed, on average, to 5,000 advertising and brand messages a day. The average American watches 5 hours of television a day. TV that’s designed to hook your attention, and never let you go.

People are busy trying to find love, support their families, accomplish their dreams, or just get through the next day.
So, it shouldn’t be too much of a surprise when I say that most people don’t really care about what you have to say.

But, there is a way to get people to pay attention to you and your business.

You can increase response rates to your emails, blog posts, advertisements, and outreach

What if people actually read your emails and blog posts?

I’m talking about emails asking for help, for a meeting, for coffee, for a partnership, or a business deal. Or just an email promoting your newest product or service.

What if there was a simple way to structure your emails so that your audience would actually be EXCITED to hear what you have to say? So excited that they take action.

This means, more traffic to your site, more profitable partnerships, and more paying customers. Heck, it could even mean more friendships, or more dates if that’s what you’re after.

So how do you do it?

Shift the focus to them, and stop talking about yourself.

Why?

Because you’re giving the reader what they want, and if you can give people what they want, they will respond enthusiastically to what you have to offer.

Sounds better than hearing crickets on the other end of the internet, huh?

The AIDA Formula

The simple formula that will change the way you write, teach and promote. Use this four-step formula to craft your next email, and you’ll be surprised at the results you will get.

Attention

Grab the readers attention with something interesting, or a compelling benefit. You need to hook them, or they won’t read any further. Ever delete an email without reading it? Pass on a blog post? Dismiss some random person reaching out to you?

They didn’t get your attention.

Interest

Generate interest in what you have to say. Tell your reader why it’s important to them. We all care about ourselves. Make it worth their while.

Desire

Create desire in your reader. What end result can they achieve? How will their life be different after working with you/reading your blog post/ taking your class/buying your product?

Action

Push the reader to take action and use what you’ve taught them in the real world. Use a call to action. Whether it’s to call you back, respond to the email, read your blog post, or visit your e-commerce store, you have to tell the reader what to do.

If you follow this framework, your emails, blog posts, memos, and requests are going to be more useful, compelling and ultimately, they are going to get your intended audience to take notice, and to take action.

Want to see an example? I used the formula to write this blog post and the email that I sent out this week.

To your success,

Christian